TURN YOUR WI-FI INTO A
MARKETING POWERHOUSE

We make the Wi-Fi you already provide work harder. Instead of customers simply connecting and disappearing, Jelled Marketing Powerhouse can help turn visits into customer insight, marketing permission, reviews and repeat business.

Plenty of customers still use venue Wi-Fi — particularly in hotels, holiday parks, cafés, golf clubs, attractions, larger buildings and areas with poor mobile coverage. You don’t need every visitor to use it. You need enough customers connecting for it to become another useful engagement channel.

Neither do we. The whole point is to make access quick. Ask for only what is useful and keep the journey simple. The better the customer experience, the more people connect.

Then don’t bombard them. Jelled Marketing Powerhouse should be used intelligently — a welcome, a relevant offer, an event announcement, a return-visit incentive or a review request. Useful communication, not spam.

Marketing permission needs to be handled properly. In particular, marketing consent should be clear, affirmative and freely given rather than being hidden inside the Wi-Fi terms or made an unavoidable condition of getting online. The platform can be configured around an appropriate consent journey, while the venue still needs the right privacy notice and data practices.
“Collect customer permissions properly rather than relying on scraps of paper and informal mailing lists.”

That’s only the person who booked. Think about a hotel booking with two guests, a table booked by one person for six, a golf society, a family at a holiday park or twenty people attending an event. Wi-Fi gives you another opportunity to build a relationship with the people actually visiting the venue.

Great — this isn’t necessarily a replacement for it. Jelled Marketing Powerhouse is the customer acquisition point. Your CRM or email platform is what you may use afterwards. The important thing is turning anonymous visitors into customers you can engage with appropriately.

It shouldn’t be. We set it up, brand the login experience and manage the technical side. Customers connect; the venue gets the benefit. That is particularly important for our Jelled Marketing Powerhouse proposition because we’re not selling a another bit of software and leaving you with it — you’re providing a managed service.

They shouldn’t need to do anything when someone connects. That’s one of its strengths. The system works in the background while staff carry on running the venue.

• The proposition should be enhancing the guest Wi-Fi experience, not making it harder to use. And where compatible, we should emphasise that we’re not proposing to rip everything out simply for the sake of installing Jelled Marketing Powerhouse. 

Some will. That’s not a reason to throw away the genuine customer relationships you can create. And the value is wider than one email address — usage patterns, repeat visits, engagement and other aggregated insights can also help a venue understand its customers.ion Content

 Jelled Marketing Powerhouse gives another way to turn today’s visitor into tomorrow’s customer. Promote quieter days, special events, food offers, hotel packages, golf days, Christmas bookings, membership, reviews or whatever matters to that particular venue.

We’re not charging  again for the internet connection. You’re paying for a customer engagement and marketing service built around your Wi-Fi.  “Turn your Wi-Fi into a marketing powerhouse”

A smaller business arguably has even more reason to turn occasional visitors into regular customers. A café doesn’t need 100,000 users. Twenty additional regular customers can be meaningful.

Same technology, different scale. Multiple access points, multiple areas, branded experiences, customer segmentation and managed infrastructure make the proposition relevant to hotels, holiday parks, golf clubs, attractions and event venues as well.

You don’t have to. JELLED Marketing Powerhouse isn’t dependent on Facebook. Guests can be offered different ways to connect, such as email, mobile/SMS and other supported login methods. The business decides how simple it wants the login journey to be.

And once a customer has chosen to hear from you, the relationship doesn’t have to stop at email. Depending on the services enabled, businesses can engage customers through channels such as SMS and WhatsApp as well.

The point isn’t to force people onto social media. It’s to make connecting easy — and turn that connection into an opportunity to build a customer relationship.

Some marketing channels may have additional usage charges, depending on the service you choose. But JELLED Marketing Powerhouse gives you the tools to make that marketing far more targeted and effective.

Instead of sending promotions blindly, you can understand your customers, build an engaged audience and communicate with the right people at the right time.

We don’t just give you another marketing cost — we give you the tools to make your marketing spend work harder.